This project explores the value that environmental graphic design elements can create to help promote and improve the perceptions of a neighborhood within a segregated urban landscape.
Urban segregation occurs when a city’s diversities create perceived barriers around concentrated clusters of social groups. When these divisions are extreme enough, communities become shut off from the rest of the city and often fall into a perpetual cycle struggle and degradation. Research has shown that the success of a neighborhood relies in its ability to connect with other neighborhoods and economies throughout a city. It also demonstrates that cross-participation enhances the overall capacity of a community to operate both socially and economically. In a segregated city, there is an opportunity to use environmental graphic design elements to help improve the perceptions of a divided neighborhood and reconnect it back to the greater city population.Read More›